Allegiant Air, an American low-cost airline, has carved a niche for itself by connecting smaller, underserved markets with larger destination cities, primarily focusing on leisure travelers. Founded in the late 1990s, the airline started operations with the strategy of linking travelers from colder northern areas to warmer southern resorts. Over its operational history, Allegiant has capitalized on a business model that diverges from typical airline practices by focusing on serving routes that large carriers do not, thereby minimizing direct competition. This distinctive model has allowed Allegiant to establish a strong foothold in secondary airports, providing an economical alternative for leisure travel without the complexities of major hubs. In terms of fleet, Allegiant operates a streamlined set of aircraft that has been configured to optimize cost efficiency and maintain consistency in service delivery. The choice of aircraft reflects Allegiant’s commitment to maintaining a simple and efficient operation, critical in maintaining low fares. The fleet's configuration is tailored to accommodate a high volume of leisure travelers while ensuring operational cost remains low, which is vital for maintaining their competitive low-cost advantage. By keeping a uniform fleet, Allegiant can reduce maintenance and training costs, passing these savings onto the travelers through low fares. Allegiant Air offers numerous services aimed at enhancing the customer experience while keeping the fares affordable. It differentiates itself with a bundle pricing strategy, where passengers can choose to pay only for the amenities and services they wish to use, such as baggage, seat selection, and onboard refreshments. This a la carte approach allows customers more control over their travel expenses and aligns with the airline's low-cost ethos. In addition to leisure travel, Allegiant also provides charter services, catering to different groups seeking cost-effective travel solutions. The airline’s focus on customer service and operational efficiency has made it a popular choice among budget-conscious leisure travelers looking for direct flights to vacation destinations.